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<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/02/Nike-Arsenal-FC-IbbyAbutarboush.png" alt="Ibby Abutarboush" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">在Nike，我们的承诺不仅局限于当下一瞬间，更着重带来改变。</div><div class="text-level-headline text-font-bold ">Ibby Abutarboush</div><p class="text-level-body">PT Putragaya Wahana (现任) 首席营销官<br />阿仙奴足球俱乐部 品牌营销顾问 (2023 - 2024)</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/Moonbug-Blippi-SimonBarnett.png" alt="Simon Barnett" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">不要忽视期望创新的Alpha世代。</div><div class="text-level-headline text-font-bold ">Simon Barnett</div><p class="text-level-body">Moonbug 品牌合作及广告总监</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/9GAG-Memeland-KarenCheng.png" alt="Karen Cheng" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">理解创建品牌迷因背后的文化是十分重要的。</div><div class="text-level-headline text-font-bold ">Karen Cheng</div><p class="text-level-body">9GAG &amp; Memeland 社交媒体业务主管</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/NickCheuk.png" alt="卓亦谦" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">坦诚相对自己优缺点， 忠于自己年龄，以现阶段感受创作。</div><div class="text-level-headline text-font-bold ">卓亦谦</div><p class="text-level-body">《年少日记》编剧及导演、《杀破狼·贪狼》编剧<br />第60届金马奖最佳新导演奖得奖者</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/NAVER-Z-JayLee.png" alt="Jungsuk Jay Lee" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">品牌要像ARMY(Adorable Representative MC for Youth)，成为青少年可爱代表。</div><div class="text-level-headline text-font-bold ">Jungsuk Jay Lee</div><p class="text-level-body">Naver Z Corp (ZEPETO) 首席生态官 (2021 – 2024)</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/MALINGOETZ-BradleyHorowitz.png" alt="Bradley Horowitz" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">要扩大品牌市场，我们专注于城市而非国家。 </div><div class="text-level-headline text-font-bold ">Bradley Horowitz</div><p class="text-level-body">MALIN+GOETZ 行政总裁</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/03/Maotai-EnanWang.png" alt="王轶楠" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">我们会做好品牌的传统承传，同时把产品做得更创新。</div><div class="text-level-headline text-font-bold ">王轶楠</div><p class="text-level-body">中国贵州茅台酒厂（集团）有限责任公司 数信管理部副主任<br />贵州茅台酒股份有限公司 数位与信息化管理中心主任，i茅台事业部主任</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/OnTheList-GiovanniMusillo.png" alt="Giovanni Musillo" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">具体、循序渐进是实施永续发展策略的关键。</div><div class="text-level-headline text-font-bold ">Giovanni Musillo</div><p class="text-level-body">OnTheList 总经理 (香港及澳门)</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/Mastercard-JulieNestor.png" alt="Julie Nestor" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">超越影像和声音，品牌可透过触感、味道和香气与顾客互动。</div><div class="text-level-headline text-font-bold ">Julie Nestor</div><p class="text-level-body">Mastercard 亚太地区营销和传讯部执行副总裁</p></div></div></div></div></blockquote>

<blockquote class="sp_quote116c"><div class="sp_quote116c-container ps-5 pe-md-2"><div class="sp_quoteTable "><div class="d-md-flex align-items-center"><div class="me-4"><img src="https://marketingpulse.hktdc.com/conference/mp/wp-content/uploads/sites/45/2024/01/Maison21G-JohannaMonange.png" alt="Johanna Monange" /></div><div><div class="text-level-sub-headline text-font-bold fst-italic mt-4 mb-2">通过结合视觉、听觉和其他感官元素，我们创造的不仅是信息，而是引人入胜的体验。</div><div class="text-level-headline text-font-bold ">Johanna Monange</div><p class="text-level-body">Maison 21G 创办人及行政总裁</p></div></div></div></div></blockquote>

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